Pillar 1 · Websites
A website that looks like
your business deserves.
Built to bring you customers — not just to look nice in a screenshot. Beautiful design. Properly fast. Every Berko Digital site is crafted to reflect a business that's worth choosing, and engineered so Google and AI actually find it.
Design
Beautiful — and on-brand for you, not a template
I start with your business: who your customers are, what they need to feel when they land on your site, and what makes you different from the place down the road. The result is a site that looks like a serious local business — not a stretched WordPress theme.
Clean typography. Considered colour. Photography that actually represents you. Layouts designed for the way real customers read on a phone in two minutes between meetings.
Performance
Properly fast — under a second on mobile
Pretty sites that take 5 seconds to load are still bad sites. This site loads in under a second on a mobile signal — the standard a Foundation build is engineered to. That isn't a vanity metric — Google ranks fast sites higher, and customers stay on them longer.
I'll show you the live Lighthouse score on the call. Most local sites I audit score 30–50. Mine score 95+. The difference is measured in lost enquiries.
Why me on this
Three things behind every Foundation build
Most local web agencies are run by people who are good at design or clever with code. Different starting point here.
Operator, not just a builder
Twenty years building businesses
I founded and exited Beyond (acquired by Dignity PLC) and scaled Pollen to 800+ staff and #7 on the Sunday Times Tech Track 100. I think about your website as a business tool because that's the only frame I've ever had.
Design isn't an afterthought
Brand work that's won industry awards
Brand and product work my teams have produced has won CreativePool Brand of the Year and a Drum Advertising Award. Counters the most common fear about a fast site — that it'll look ugly. Aesthetic standard sits next to engineering standard. Both, not either.
Days, not months
An AI-assisted workflow that actually ships
I built Capo — a casual football app launched in 2026, now used by players across 13 countries — single-handed, using the same AI-assisted approach that delivers your Foundation build in 5–10 working days instead of 6 weeks. Not a consultant who read about it.
The Foundation
A complete website built around your business. I'll spend time understanding what you do and who you do it for, then design and build something that's both lovely to look at and engineered to bring you the customers you want.
Bigger or more complex builds — multi-location, online booking, a proper e-commerce shop, custom illustrations — are scoped honestly on the call. Every add-on has a published price.
What every Foundation build includes:
- ✓ Bespoke design — not a template — tailored to your brand and the customers you want
- ✓ 4–6 core pages built (more available — see add-ons)
- ✓ Mobile-perfect — engineered to the same speed standard as this site
- ✓ Full on-page SEO: titles, descriptions, headings, schema markup
- ✓ Google Business Profile setup and optimisation — what gets you onto Google Maps
- ✓ Site submitted to Google Search Console with sitemap and robots.txt
- ✓ Modern, secure hosting on Vercel — no plugin updates, no security headaches
- ✓ Optimised for AI search platforms (ChatGPT, Perplexity, Google AI Overviews)
Typical timeline: 5–10 working days from brief to live, depending on scope. Not 6 weeks. Not "we'll be in touch with a project plan."
When you need more — Foundation+
For multi-location, multi-page, or higher-stakes builds
Most local businesses are well served by The Foundation. For multi-location practices, established operators, or ambitious new launches that need more than 4–6 pages, Foundation+ bundles the most-asked add-ons — multi-location SEO, migration protection, booking integration, a photography or illustration commission — into one named scope, with priority delivery and two rounds of post-launch refinement built in.
Same standards as The Foundation. Bigger build. Fewer line items to scope on the call.
Modular add-ons
Build what you need — pay for what you use
Every business is different. Rather than push you into a "Bronze, Silver, Gold" package nobody fits cleanly into, I publish prices for the most common extras — migration & redirect protection, online booking, multi-location SEO, simple e-commerce, extra pages, bespoke photography. Pick the ones you need.
Need something not listed? Ask. If it's reasonable I'll quote it on the call.
Common questions
Will I lose my Google rankings if I get a new website?
Not if it's done correctly. I add the Migration & Redirects add-on (£300) to any site with meaningful existing traffic — it maps every old URL to its new equivalent so Google transfers your rankings to the new site.
Do I have to use you for ongoing support?
No. The Foundation is a standalone project. Most clients add the Visibility Retainer because the results compound, but there's no obligation. The site is yours to take wherever you like.
Can I update the site myself?
Yes. I can set up a simple editing interface for the pages you'll change regularly — services, news, opening hours. Anything more substantial, I handle quickly within the retainer.
What if I just want a couple of pages — do I still pay £2,950?
Honestly, that's about the floor for doing this properly. A 2-page site that's actually fast, beautiful, and Google-ready takes about the same effort as a 4-page one. If your needs are very minimal I'll tell you — sometimes a polished single page is the right answer and I'll price it accordingly.
What about WordPress / Wix / Squarespace?
They can be fine for some uses. For a local business that wants to be found and to load instantly on a customer's phone, modern frameworks (I build on Astro) outperform them comfortably on speed, SEO, and AI readiness. Happy to compare your existing site live on the call so you can see the difference.
A new website is the start, not the finish
Pillar 2 · Visibility
Keep showing up — every month
A new site won't rank itself. The Visibility Retainer keeps Google and AI seeing you as active and relevant.
Explore visibility →
Pillar 3 · AI
Practical AI for your business
Chatbots, automated review requests, lead capture and admin automation built specifically for your business.
Explore AI →
Ready for a website that earns its keep?
Book a free 30-minute call. I'll look at your current site (if you have one) and tell you exactly what I'd do — with no obligation.
Book a free call