Pillar 2 · Visibility
Stay found — month after
month, year after year.
A new website is the foundation. What keeps customers coming your way is consistent presence everywhere they look — Google search, Google Maps, and increasingly, AI-powered recommendations from ChatGPT and Perplexity. I manage all of it so you don't have to think about it.
Why a one-off SEO project doesn't work any more
Local search is a leaderboard, not a finish line. Google and the AI platforms reward businesses that look genuinely active — fresh posts, recent reviews, regular content, accurate information. The competitor who pays attention every month tends to outrank the better business that built a great site once and never touched it again.
The Visibility Retainer fixes that quietly in the background. You carry on running your business. I make sure that when someone in Berko, Hemel, Tring or anywhere across Hertfordshire searches for what you do — on Google, on Maps, or by asking an AI — your name is the one they see.
Why me on this
Discovery is half the business — and I've spent twenty years on the half
Most local SEO providers run a checklist they bought from someone else. I think about visibility the way I had to when I ran Beyond and Pollen — as the difference between a business that grows and one that doesn't.
Operator, not script-runner
Built two businesses where being found was the whole game
Beyond was a marketplace — discovery was the only revenue lever there was. Pollen scaled to 800+ staff partly through search and content. I report to you in enquiries and revenue, not impressions and "visibility scores" — because those are the only numbers that mattered when the business was mine.
What realistic 90 days looks like
Movement on Maps in weeks, organic in months
Most clients see meaningful Google Business Profile movement within 60–90 days. Organic search rankings move in 90–180. AI search visibility can move faster — sometimes weeks — because most local businesses have so much low-hanging fruit. No first-page guarantees, because anyone offering those is either lying or talking about rankings that don't matter.
The Visibility Retainer
Your entire local digital presence on autopilot. I handle the writing, the publishing, the monitoring, and the reporting. You get a short monthly summary showing what's improved and what's next.
What's included every month:
- ✓ 2–4 Google Business Profile posts — written, optimised, and published
- ✓ 1 SEO-optimised content piece (blog post, FAQ expansion, or new local landing page)
- ✓ Review monitoring — you're notified of new reviews; I draft thoughtful responses for your approval
- ✓ Google Business Profile kept current — hours, services, photos, seasonal updates
- ✓ Monthly performance report — Google rankings, Maps visibility, enquiry trends
- ✓ Minor website updates included (copy tweaks, new service pages, image swaps)
- ✓ AI search signal maintenance across ChatGPT, Perplexity, and Google AI Overviews
- ✓ Direct WhatsApp / email line for ad-hoc small requests
Why "from": the base retainer covers a single-location small business. Multi-location, higher content cadence or active reputation management adjust the figure honestly — no surprises, you'll know what you're paying before you sign anything.
When you need more — Retainer+
For competitive niches, multi-location, or active reputation work
The standard Retainer covers a single-location small business. Retainer+ is the named scope for businesses in busier categories, multi-location operators, or anyone who wants proactive review generation built in rather than added on — weekly content cadence, more GBP posts, up to two additional locations, priority response, and a quarterly strategy review.
Not ready to commit? Start here
Three ways in
You don't have to start with the retainer. Start with the free check, see how you're doing, and decide what's next. The audit fee is credited in full against the retainer if you sign within 14 days — so the diagnostic effectively becomes free if you proceed.
Step 1 · Free
Free AI Visibility Check
Quick manual check across ChatGPT, Perplexity and Google. Email response within 24 hours. No obligation.
Get free checkStep 2 · Diagnostic
Full AI Presence Audit
Comprehensive audit across all platforms with full written report and prioritised action plan. Fee credited against the retainer if you sign within 14 days.
Book the auditStep 3 · Ongoing
Visibility Retainer
The audit finds the problems. The retainer fixes them — month after month, with the audit fee already credited.
See what's includedPrices for each step are on the pricing page.
Where you'll show up
Google Search
Organic rankings for the local terms your customers actually type — 'plumber Berkhamsted', 'physio HP4', 'best Italian restaurant near me'.
Google Maps
The local pack — those three businesses with the map at the top of a local search. The most valuable real estate online.
ChatGPT
When someone asks ChatGPT for a local recommendation, your business is structured to be the answer.
Perplexity
The fastest-growing AI research tool. Pulls live web data and citations — and rewards businesses with strong, structured presence.
Google AI Overviews
The AI-generated summary at the top of Google's search results. Increasingly the only thing many users read.
Bing Copilot
Microsoft's AI assistant, embedded into Windows and Edge. Smaller audience but easier to win in.
Common questions
What if I want to cancel?
One month's notice. No lock-in, no penalty. The work and momentum I've built stays with you — nothing's held hostage.
Do I need a new website first?
Not always. If your existing site is technically sound I can absolutely start the retainer on it. If it's holding you back significantly I'll tell you straight — and I won't try to upsell you on a rebuild you don't need.
How quickly will I see results?
Google Business Profile and Maps movement is usually visible within 60–90 days. Organic search rankings take 90–180 days. AI search visibility can move faster — sometimes weeks — because most local businesses have so much low-hanging fruit.
How do you measure success?
Real things: ranking positions for terms you actually care about, GBP impression and call volume, enquiries through the website. Not impressions, not 'visibility scores', not anything that can't be tied back to revenue.
Can you guarantee first-page rankings?
No, and anyone who does is either lying or talking about rankings that don't matter. What I can tell you is exactly which terms I'm targeting, why they're worth targeting, and what realistic progress looks like for your specific business.
See where you stand — for free
I'll manually check your visibility across Google, Maps, and the major AI platforms and email you what I find. No charge, no sales call unless you ask for one.