More of the right customers
coming your way.
Bespoke websites, local SEO and practical AI tools — one local operator handling all three, so you don't have to juggle agencies. Twenty years building businesses behind every decision.
No pitch deck. No pressure. Twenty minutes — genuinely useful whether you work with me or not.
What I do
Three things, done properly. Built around your business.
Most clients start with the website. Visibility and AI sit alongside if and when they're useful — pick one, two or all three.
Pillar 1
Websites
Beautiful and properly fast.
Bespoke design that reflects a business worth choosing. Engineering that makes Google love it and customers stay on it. Modular add-ons for booking, multi-location, e-commerce — pay for what you need.
Explore websites →
Pillar 2
Visibility
Get found every month.
Ongoing SEO, Google Business Profile management, content, reviews and AI search signal maintenance. I do all the work; you get a short monthly summary and more enquiries.
Explore visibility →
Pillar 3
AI
Tools that work for you. Visibility on ChatGPT.
Two sides: custom AI tools (chatbots, review automation, lead capture, admin) doing real work for you, and AI search visibility putting you in front of customers asking ChatGPT and Perplexity for recommendations.
Explore AI →
What's changing
How customers find local businesses
isn't quite what it was.
People are starting to ask ChatGPT and Perplexity for local recommendations alongside Google — and almost no Hertfordshire businesses are in those answers yet. Nothing to panic about. But the ones that get on with it calmly over the next year or two will compound a quiet advantage, and a sensible rebuild now sets you up for it.
The promise
Looks like the business deserves.
Loads like the customer expects.
Most agencies make you pick. Pretty WordPress sites that take 4–5 seconds to load on a phone — customers leave after 2, and Google notices. Or fast template builds that look like every other small business in the country. I don't accept either trade-off.
Every site I build is designed properly — bespoke, on-brand, considered — and engineered properly. This site is a fair example: on a phone, ready to use in well under a second. The card on the right is the live test. Yours will sit in the same standard — whether your build is type-led like this one or photography-led for a restaurant or a clinic.
0.9s
How fast this page loaded for you on mobile.
Top-tier Google PageSpeed score. Most local agency sites land in the 3–5 second range.
Verify on Google →
5–10 days
Brief to live
Bespoke
Never templates
Built for businesses like yours
Why us
Not a typical agency owner.
Twenty years building businesses.
Most agencies are run by people brilliant at design or clever with code but who've never had to make payroll, win clients, or grow revenue. I have — for two decades, across fintech, SaaS and marketplaces. That changes how I think about your website. It's not a creative project. It's a business tool.
More about how I work →I understand business — not just websites.
Founded and exited Beyond (acquired by Dignity PLC). Scaled Pollen to 800 staff and #7 Sunday Times Tech Track 100. I know what moves the needle because I've had to move it under real pressure.
See selected work and track record →I design beautifully — and engineer it properly.
Brand work my teams have produced has won CreativePool Brand of the Year and a Drum Award. Every site I build looks the part — and is engineered to load fast on a phone, not just on a designer's wifi.
I genuinely know AI — built things, not read about it.
I built Capo single-handed with AI-assisted development. That's why I can tell you straight what AI can — and can't — do for your business.
I stay invested.
The retainer model means I win when you win. Clients tend to stay because the results compound and I'm easy to work with — not because of contracts.
Here's exactly what happens when you book a call
No pitch deck. No jargon. No surprises.
01
I look at your current website and Google presence
Before the call, I check how you're performing across search, Maps, and AI platforms. You don't need to prepare anything.
02
We talk through your business
What you're trying to grow, what's getting in the way, what's worked and what hasn't. Most of the call is you talking and me listening — the recommendation is much better when it starts from your business, not my checklist.
03
You get a straight recommendation
Fix what you have, rebuild it properly, or leave it alone. If I don't think you need me, I'll tell you.
04
No pitch deck. No pressure. No obligation.
Twenty minutes. Genuinely useful whether you work with me or not.
Are we a good fit?
Worth checking before you book. I'd rather you know upfront.
I'm probably right for you if…
- ✓ You measure success in enquiries, bookings and revenue — not compliments on your logo
- ✓ You want an expert to handle your digital presence and trust them to get on with it
- ✓ You'd rather have a monthly update call than weekly check-ins about font choices
- ✓ You understand that where search is going matters more than where it's been
I'm probably not right for you if…
- ✕ You'd like to spend an afternoon at Fred & Ginger debating the exact shade of pink for your homepage flowers
- ✕ You're looking for the cheapest option in town
- ✕ You want someone to post on your Instagram every day and reply to comments
Good local businesses
deserve to be found.
The local operator who makes sure that happens.