For Hertfordshire trades
A digital presence built for
Hertfordshire trades.
Most of your work comes through phones, vans and word of mouth. The bit that's leaking — the customer who Googled at 11pm, found someone faster, and you'll never know about — is fixable. A site that looks like your business deserves, top of Google Maps in your patch, and an AI chatbot capturing the after-hours enquiry. Built once, runs every night.
What a trades business actually needs
Three things, done properly
Trades businesses don't need an Instagram strategy. They need to be the first name a customer sees on their phone at the moment they decide they have a problem.
Pillar 1 · Websites
A site that looks like a real business
Bespoke design — not the same green-and-white template every plumber in the county is using. Loads in under a second on a phone in a poor signal area. Service-area pages so HP4, HP5 and HP1 customers all land on something relevant.
Pillar 2 · Visibility
Top of Google Maps in your patch
Google Business Profile run properly — posts, photos, services, hours, the lot. Reviews compounding monthly. The local landing pages that win the "emergency electrician Berkhamsted" search. Plus AI search visibility, which most of your competitors haven't started thinking about yet.
Pillar 3 · AI
The 11pm enquiry, captured
An after-hours job-capture chatbot — knows your services, your patch, your typical turnaround, and what you'll quote on without seeing the job. Asks the right questions, captures contact details, and lands a qualified job summary in your inbox by morning. Wake up to enquiries instead of silence.
What it typically costs
Three shapes — pick the one that sounds like you
Most trades land in one of three shapes: just the website (one-off, no monthly), an established single-location trade getting properly online (Foundation + chatbot + Retainer), or a multi-location operator with the lot. Setup is one-off; the monthly is cancel-anytime, one month's notice.
Local
Walking-distance local. Founder-led delivery.
I'm based in Berkhamsted — High Street meetings, a coffee at Fred & Ginger if it suits. Kids at Raiders FC. Most clients are within 30 minutes' drive across HP4, HP1, HP3, Tring, Hemel and St Albans.
Every project is delivered personally — same person on the brief, the build and the monthly call. No account-handler in the middle.
Live · Lighthouse score
100 / 0.9s
This site, on mobile. The same engineering standard you'd get on a Foundation build for your trade. Most agency-built trade sites land in the 40–60 range.
Verify on PageSpeed Insights →
Dig deeper
Pillar 1
Websites
Foundation, Foundation+, the modular add-ons.
Explore websites →
Pillar 2
Visibility
The Visibility Retainer and what's actually included month-to-month.
Explore visibility →
Pillar 3
AI
The after-hours chatbot, lead qualification, the wider AI Stack.
Explore AI →
See also
Twenty minutes on the phone. No pitch deck.
I'll look at your current site and Google presence beforehand and tell you straight what's working, what isn't, and what — if anything — is worth doing about it. Useful whether you work with me or not.